F.I.R.E., Life Hacks, Review, Uncategorised

Review: Derek Dammers Youtube Channel from a Marketing Perspective

On Derek Dammers’ youtube channel, he’s fishing both for living humans and living fish. He’s a salary man, who fishes in his spare time, and is slowly turning his favourite hobby into a business. He has fished for forty years around the harbour, rivers, and lakes of Sydney. He’s an extremely technical person, and a bit of perfectionist. He’s also patient and quite gentle, which makes him a good teacher.

Here are some of the great things he’s done:

  • Visual acuity and slow motion. This channel is perfect for visual learners. Anyone who wants to watch again and again and again to perfect their casting technique can.
  • Beautiful settings and surrounds. Each of these videos is shot in areas of great beauty both formed by humans and natural.
  • Short Videos. The longest video is 40 seconds long. This succinctness means that there is no superfluous information and you never waste your time watching.
  • Thoughtfulness of shooting and subject. If you’re looking to improve your physical know-how, this is a great way to do it. He’s really thought about how to teach, and what to teach, and he’s done a good job.

Here are some of the things he could improve:

  • Not everyone is a visual learner. Some people need to hear a story, or might need words to understand what you’re doing.
  • Credentials. Derek is a teacher, trying to set up a business as a teacher, but he’s establishing his credentials as an expert, rather than a teacher.
  • Accesibility. If you’re trying to teach beginners, or less experienced fishermen, they’re not necessarily going to understand what you’re doing right, and what they’re doing wrong


  • Add a couple of 2-minute videos explaining what’s happening in the short videos
  • Put up student testimonials, and videos of lesson before and afters
  • Do a beginners series for those going fishing for the first time
  • Embed a button in each video with a Call To Action leading to what you’re selling

Overall, a great channel for anyone who wants to learn fly fishing or anyone who wants to see some great photos and videos of Sydney Harbour.

Check it out:


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