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F.I.R.E., Life Hacks, Review, Uncategorised

Review: Derek Dammers Youtube Channel from a Marketing Perspective

On Derek Dammers’ youtube channel, he’s fishing both for living humans and living fish. He’s a salary man, who fishes in his spare time, and is slowly turning his favourite hobby into a business. He has fished for forty years around the harbour, rivers, and lakes of Sydney. He’s an extremely technical person, and a bit of perfectionist. He’s also patient and quite gentle, which makes him a good teacher.

Here are some of the great things he’s done:

  • Visual acuity and slow motion. This channel is perfect for visual learners. Anyone who wants to watch again and again and again to perfect their casting technique can.
  • Beautiful settings and surrounds. Each of these videos is shot in areas of great beauty both formed by humans and natural.
  • Short Videos. The longest video is 40 seconds long. This succinctness means that there is no superfluous information and you never waste your time watching.
  • Thoughtfulness of shooting and subject. If you’re looking to improve your physical know-how, this is a great way to do it. He’s really thought about how to teach, and what to teach, and he’s done a good job.

Here are some of the things he could improve:

  • Not everyone is a visual learner. Some people need to hear a story, or might need words to understand what you’re doing.
  • Credentials. Derek is a teacher, trying to set up a business as a teacher, but he’s establishing his credentials as an expert, rather than a teacher.
  • Accesibility. If you’re trying to teach beginners, or less experienced fishermen, they’re not necessarily going to understand what you’re doing right, and what they’re doing wrong

Suggestions:

  • Add a couple of 2-minute videos explaining what’s happening in the short videos
  • Put up student testimonials, and videos of lesson before and afters
  • Do a beginners series for those going fishing for the first time
  • Embed a button in each video with a Call To Action leading to what you’re selling

Overall, a great channel for anyone who wants to learn fly fishing or anyone who wants to see some great photos and videos of Sydney Harbour.

Check it out: https://www.youtube.com/channel/UCEc6ld_-5SihhuXYn0o57wQ

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By reading this blog, you agree that you read it under your own risk, and Gill’s Practical Bookkeeping is in no way responsible for any harm or prejudice to yourself, your business, or any fictional examples above.

I am not a financial advisor. I do not have an AFSL. I am a chick who likes to read, think, write, and has access to google. You should treat this blog with the same seriousness that you would treat anyone whose main qualification is access to google. This blog is for entertainment purposes only. It’s a little like watching The Good Place for nerds or artists.

Anything you take from this blog is your responsibility. Nothing in this blog, even if you are mentioned by name, address, and telephone number, pertains to your personal situation. Anything you agree with, or disagree with, you are welcome to comment on, but your opinions belong to you. You are responsible for your comments. If they are offensive, I will remove them.

https://www.patreon.com/gillspracticalbookkeeping

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